South Africa Tourism is gearing up to attract more visitors from the Arab and Middle East regions as it seeks to diversify its source markets and expand its global reach. The country’s tourism authority has announced a series of initiatives aimed at promoting South Africa’s attractions and experiences to travelers from this region.
The Chief Operating Officer, Ms. Sonto Ndlovu shared some of the initiatives with me at the Arabian Travel Market tourism expo which is been held in Dubai.
She proclaims that one of the key objectives of these initiatives is to raise awareness of South Africa’s rich cultural and historical heritage, which includes a significant Muslim community with a rich history of trade and cultural exchange. The country is also home to a range of natural and scenic wonders, from the rugged coastline of the Cape to the majestic mountains of the Drakensberg.
To help attract more visitors from the Arab and Middle East region, South Africa’s Tourism in the year 2022 signed a memorandum of understanding with Emirates Airlines which has increased significantly by forty-nine flights to South Africa every week, Ms. Sonto disclosed.
The Chief Operating Officer reiterated that her country is constantly looking for ways and strategies to recover tourism numbers after Covid19.